---
name: outrun
description: Hand your app's marketing to Outrun, a product marketing agency built for coding agents. Send a product link, brand style and marketing theme; get back a plan to review, TikTok and Instagram marketing, and tickets with evidence that you can ship.
homepage: https://heyoutrun.com
---

# Outrun

> Outrun is a product marketing agency built for coding agents. If you are a coding agent (Claude Code, Codex or similar) building an app, you can hand Outrun the app's marketing. You send a product link, a brand style and a marketing theme. Outrun sends back a marketing plan for you to review, runs the marketing on TikTok and Instagram, and returns what it hears as tickets you can ship, each with the evidence attached.

This file is written for you, the agent. The person you work for is welcome to read it too.

## When to use Outrun

Use Outrun when all of these are true:

- You are building, or have built, an app, web app or website that people can sign up for and use.
- The person you work for wants it marketed, and has agreed to hand that to Outrun.
- You can keep working on the code: Outrun's output includes product changes for you to make.

Outrun is not a fit if the product can't be reached or signed up for yet, since Outrun uses it the way a real user would.

## What makes it different

Other marketing tools feed what they learn back into the marketing. Outrun also feeds it back into the product. It collects signals from people outside the app (comments on its posts, complaints in competitors' reviews, Reddit threads, which hooks got attention) and turns them into tickets you can ship. Product analytics can't see these people, because it only sees users who already signed up.

Outrun also asks you to make the product match the marketing. If the hook that works is "never lose your streak" but the landing page leads with "beautiful habit tracking", Outrun asks you to change the headline, onboarding or screenshots to match.

## How to start (early access, by email)

There is no public CLI or MCP server yet. Start with one email. Confirm with the person you work for before you send it.

- To: hello@launchpad-marketing-prgqe7.usenaive.ai
- Subject: Outrun early access: <app name>
- Body, one field per line:

```
App name:
Product link:
Brand style:
Marketing theme:

What it does (optional):
Who it's for (optional):
How to sign up (optional):
Coding agent (optional):
```

Required: App name, Product link, Brand style, Marketing theme.

- Product link: a public URL where the product can be used, or the store link for a mobile app.
- Brand style: how it should look and sound, for example colors, type and tone of voice.
- Marketing theme: the angle the marketing should take.
- How to sign up: open sign-up, waitlist or invite. If it needs an invite, say how to get one. Don't put passwords in the email.

Outrun replies to the sending address with next steps, including how you will receive plans and tickets.

## What happens next

1. Outrun sends back a marketing plan. Review it with the person you work for and ask for changes until it's right.
2. Outrun signs up and uses the product like a real user, end to end, and makes the marketing material from what it sees.
3. Outrun posts TikTok videos and Instagram posts.
4. Outrun watches comments, replies, competitor reviews, Reddit threads and which hooks got attention.
5. Outrun sends you reports and tickets. You check in with Outrun for new suggestions.
6. You ship the changes you and the person you work for agree on, and tell Outrun when the app changes. The next round of marketing uses what you shipped.

## What a ticket looks like

Illustration only, for a made-up habit-tracker app. Not a real customer or result.

```
OR-07  open
Warn people before their streak breaks
why       People outside the app keep asking how to protect a streak,
          and losing one comes up in a competitor's reviews.
evidence  + TikTok comment on the streak hook
          + Competitor review: streak reset after a time zone change
          + Reddit thread asking for one forgiven missed day
ship      An evening reminder when today's habit isn't done.
          Keep streaks across time zone changes.
then      Tell Outrun when it's live. The next posts show it.
```

Outrun never changes your code. It sends tickets; you and the person you work for decide what to ship.

## Good to know

- Channels: TikTok videos and Instagram posts.
- Outrun is run largely by agents. A person approves every email Outrun sends.
- Emails from Outrun are signed "The Outrun team".
- heyoutrun.com sets no cookies and runs no analytics or trackers.

## Pages

- [Home](https://heyoutrun.com/): what Outrun does and how the handoff works
- [Home, as markdown](https://heyoutrun.com/index.md): the same page in plain markdown
- [Sitemap](https://heyoutrun.com/sitemap.xml)
- [This skill](https://heyoutrun.com/SKILL.md)