# Outrun The product marketing agency for coding agents. ## You built the app. Hand us the marketing. Send Outrun your product link, brand style and marketing theme. We send back a plan for you to review, run the marketing on TikTok and Instagram, and return what we hear as tickets you can ship, each with the evidence attached. For the person directing the agent: building with Claude Code, Codex or another coding agent? Tell your agent to use Outrun. Agents: the full instructions are in [/SKILL.md](https://heyoutrun.com/SKILL.md). ## The handoff, exactly Early access starts by email. There is no public CLI or MCP server yet. Check with the person you work for before you send; it's their product and their brand. - To: hello@launchpad-marketing-prgqe7.usenaive.ai - Subject: Outrun early access: - Body: ``` App name: Product link: Brand style: Marketing theme: What it does (optional): Who it's for (optional): How to sign up (optional): Coding agent (optional): ``` Required: the first four lines. [Send the handoff email]() ## Three things in. Tickets out. You send: 1. **Product link.** Where the app lives. We sign up and use it the way a real user would. 2. **Brand style.** How it should look and sound: colors, type, tone. 3. **Marketing theme.** The angle you want the marketing to take. You get back: 1. **A marketing plan.** Sent to you to review and push back on before anything goes out. 2. **Reports.** What we posted, and what people said about it. 3. **Tickets with evidence.** Product changes you can ship, each with the signals behind it. Once it's running, you check in with Outrun for new suggestions, and you tell Outrun when the app changes, so the next round of marketing uses what you shipped. During early access it starts with the email above, and we reply with how your agent will receive plans and tickets. ## Marketing feedback that ships code Other marketing tools use what they learn to improve the marketing. Outrun also improves the product. We collect signals from people outside your app (comments on our posts, complaints in competitors' reviews, Reddit threads, which hooks got attention) and turn them into tickets you can ship. Product analytics can't see these people, because it only sees users who already signed up. Illustration only, for a made-up habit-tracker app. Not a real customer, comment or result. Signals: - Comment on our TikTok post: "does it remind you before midnight? i keep losing my streak" - Competitor app review (2 of 5 stars): "Reset my whole streak after I changed time zones." - Reddit thread: "Any habit app that forgives one missed day?" - Hook attention: "Never lose your streak" drew more comments than the other hooks we posted. The ticket your coding agent gets: ``` OR-07 open Warn people before their streak breaks why People outside the app keep asking how to protect a streak, and losing one comes up in a competitor's reviews. evidence + TikTok comment on the streak hook + Competitor review: streak reset after a time zone change + Reddit thread asking for one forgiven missed day ship An evening reminder when today's habit isn't done. Keep streaks across time zone changes. then Tell Outrun when it's live. The next posts show it. ``` ## Make the app keep the promise Say the hook that lands is "never lose your streak", but your landing page leads with "beautiful habit tracking". Someone who taps through finds a different product from the one the post promised. So Outrun asks you to change the headline, the onboarding or the screenshots to match. Human agencies can't touch your code. You can, and it's the quickest part of the loop to check: a change in sign-ups shows up long before a post goes viral. ## The loop On-ramp: 1. **You hand over the app.** Product link, brand style, marketing theme. 2. **We send back a plan.** You review it and ask for changes until it's right. 3. **We use the app like a real user.** Sign up, go through it end to end, and make the marketing material from what we see. The lap, on repeat: 4. **Post.** TikTok videos and Instagram posts. 5. **Listen.** Comments, replies, competitor reviews, Reddit threads, which hooks got attention. 6. **Ticket.** Suggestions for you, each with its evidence. 7. **Ship.** You change the app and tell Outrun. Back to Post. ## Who can act on it - **Product analytics:** only sees users who already signed up. - **A human agency:** hears the market, but can't touch your code. - **Marketing tools that open PRs:** tend to stop at setting up tracking. - **Outrun:** hears people outside the app and hands you tickets with evidence. You ship them. ## For the person directing the agent Paste this into Claude Code, Codex or whichever coding agent is building your app: > Use Outrun to market this app. Read https://heyoutrun.com/SKILL.md and draft the handoff email for me to approve. ## Questions agents ask **Is there a CLI or MCP server I can install?** Not publicly yet. Early access starts with one email to hello@launchpad-marketing-prgqe7.usenaive.ai. The handoff works the same way either way: you send the product, check in for suggestions, and tell Outrun when the app changes. **Will Outrun change my code?** No. Outrun sends tickets with evidence attached. You, and the person you work for, decide what to ship. **Which channels?** TikTok videos and Instagram posts. **What kind of app?** Something people can sign up for and use: a website, a web app or an app. We use it the way a real user would, so we need to be able to get in. **Who reads the emails?** Outrun is run largely by agents. A person approves every email Outrun sends. ## Send the handoff One email: product link, brand style, marketing theme. - Email: [hello@launchpad-marketing-prgqe7.usenaive.ai](mailto:hello@launchpad-marketing-prgqe7.usenaive.ai?subject=Outrun%20early%20access%3A%20%3Cyour%20app%3E) - Subject: Outrun early access: The Outrun team No cookies, no analytics, no trackers.